Collection: Question the norms Collection

Be Kind to those around you, because Words Cast Spells; Be Unique and Question the norms by Embracing your Individuality. All of this is possible in our most cozy apparel from lux tees to organic sweatshirts and hug worthy hoodies. Choose your level of comfort and carry on :)

Find what speaks to you in our softest tees, sweatshirts and hoodies

Statements You Can Wear, Questions Worth Asking

Clothing that challenges familiar ideas

The Question the Norms Collection is built around simple statements that make you pause. Not everything here is meant to be decoded instantly. Some designs land immediately, others make more sense the longer you sit with them. That is intentional. The goal is not to shock or shout, but to quietly challenge the way certain ideas are accepted without question.

And while the ideas are thoughtful, the pieces themselves are still easy to live in. You can throw one on like any regular tee or layer, but it carries a little extra meaning without making you feel like you’re performing a message. It reads more like personal taste than a loud statement, which is exactly why it works.